What is a sales blitz? How can it help your business? A sales blitz is a program designed so your staff makes as many sales calls as possible within a period of time, normally 2-3 days. It can really help your business if you have a special program or promotion where you need to see [...]
Archive for 2009
What Are Your Membership Expectations?
December 10th, 2009
Kathy Kane Every year I question my memberships. I evaluate what they have done for me, but most importantly I evaluate what I have done for them during the year. I evaluate if I have I given my best to a group before I decide if I should renew the invoice. How do I evaluate them? Here [...]
Branding Yourself On-Line
November 19th, 2009
Kathy Kane We have talked about other reasons to use social on line media, now let’s explore using it for optimizing and branding your name. The top traffic sites are Facebook, Twitter, and LinkedIn. Make sure that you have a presence on these sites with a full profile of who you are and what you are all [...]
Will Speak… For Referals
November 12th, 2009
Kathy Kane I have found speaking engagements to be a great source for referals, it takes a bit of work but has always led to new business for me. In this education based marketing environment today, speaking for leads may be the best approach ever. Getting a group together as a panel of experts is even better. [...]
Differences Between Twitter & Facebook
November 5th, 2009
Kathy Kane There are plenty of tutorials about how to use twitter, but how does it differ from Facebook? Some people say that Twitter is “just like Facebook’s status updates.” While it’s true that Twitter is similar to Facebook, it’s also different in very crucial ways. The similarities • You have a profile • You can upload [...]
CSI of Marketing- Profiling 101
November 3rd, 2009
Kathy Kane Here’s a tip for getting more for your marketing money: profile your best customers. Think about your BEST customer and how would you like to get more of them? The term “profiling” has negative connotations from a social perspective but for your business, it’s one of the most effective tools for determining where and how [...]
Self Promotion to Inspire Unsolicted Promotion
October 22nd, 2009
Kathy Kane Do you own your own business? Then you must self-promote because no one else is going to do it for you. Self-promotion should not be spammy and obnoxious. It should be honest and forthright with others. Personally I am my worst self promoter, but I have several business associates who just naturally promote me and [...]

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