Archive for 2009

Blitzing 2010!

What is a sales blitz? How can it help your business? A sales blitz is a program designed so your staff makes as many sales calls as possible within a period of time, normally 2-3 days. It can really help your business if you have a special program or promotion where you need to see [...]

Whatcha Posting?

Social media is good for business. It’s a chance to nurture, connect, and develop relationships, cultivate “expert status,” and grow a successful enterprise. There’s just one [HUGE] problem. Propriety has been thrown out the window. In a sense, a computer is like a security blanket. People say things online that they would never say in [...]

What Are Your Membership Expectations?

Every year I question my memberships. I evaluate what they have done for me, but most importantly I evaluate what I have done for them during the year. I evaluate if I have I given my best to a group before I decide if I should renew the invoice. How do I evaluate them? Here [...]

Using You Tube to Increase Your Search Results?

Here’s a thought… cultivate your You tube clips to increase your web site rankings. What? Many SEO expert friends of mine have longed to find the answer to the Google Search phenomena of highest search engine ranking kingmanship. The bottom line is and probably will continue to be, that it takes many tweaks and listings [...]

The 6 Realities of Social On-Line Media

I’ve read many blogs on social media this week, this is my take on it. #1: No one is reading your blog. The world is not waiting breathlessly to hear what you have to say about unless you truly think about what’s in it for them? I try to write only what others can benefit [...]

Branding Yourself On-Line

We have talked about other reasons to use social on line media, now let’s explore using it for optimizing and branding your name. The top traffic sites are Facebook, Twitter, and LinkedIn. Make sure that you have a presence on these sites with a full profile of who you are and what you are all [...]

Will Speak… For Referals

I have found speaking engagements to be a great source for referals, it takes a bit of work but has always led to new business for me. In this education based marketing environment today, speaking for leads may be the best approach ever. Getting a group together as a panel of experts is even better. [...]

Differences Between Twitter & Facebook

There are plenty of tutorials about how to use twitter, but how does it differ from Facebook? Some people say that Twitter is “just like Facebook’s status updates.” While it’s true that Twitter is similar to Facebook, it’s also different in very crucial ways. The similarities • You have a profile • You can upload [...]

CSI of Marketing- Profiling 101

Here’s a tip for getting more for your marketing money: profile your best customers. Think about your BEST customer and how would you like to get more of them? The term “profiling” has negative connotations from a social perspective but for your business, it’s one of the most effective tools for determining where and how [...]

Self Promotion to Inspire Unsolicted Promotion

Do you own your own business? Then you must self-promote because no one else is going to do it for you. Self-promotion should not be spammy and obnoxious. It should be honest and forthright with others. Personally I am my worst self promoter, but I have several business associates who just naturally promote me and [...]

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