1. We said… The economy IS going to improve. Keep the faith. We still have faith and clients who moved out of the comfort zone and tried new service or products experienced growth in 2011, our business did too. 2. We said…Collect emails! Didn’t start collecting yet? There is still opportunity here. Start now by [...]
Archive for 2011
How did we do with Predicting Marketing Trends for 2011?
December 29th, 2011 
Kathy Kane 
Posted in Featured, marketing tips 
Tags: blog, customer, email marketing, facebook, google, kathy kane, linkedin, market insights, marketing tips, plan, social networking, tips, youtube 
Comments OffMaking Plans for 2012?
December 22nd, 2011 Kathy Kane Have you started planning your marketing strategy for 2012? What will likely be the next big thing to effectively promote your business? My bets are on Google+ and Linkedin to give business a boost in 2012. Along with your traditional marketing plans, I would suggest getting your Google+ account now and getting familiar with the [...]
Posted in Featured, marketing tips Tags: business, facebook, google, kathy kane, linkedin, market insights, marketing, marketing tips, plan, social networking, tips Comments OffCute Videos Gets Exposure!
December 15th, 2011 Kathy Kane Stuck on a theme for your next business video? We all know that the most clicks are generated by cute and funny entertainment on you tube, so what can your business use to create some CUTE exposure? Have a cute nephew or a special animal that you can “talk into” performing? How about a sweet [...]
Posted in video marketing Tags: kathy kane, market insights, marketing, marketing tips, social networking, tips, web site, youtube Comments OffTweak Your Tagline
December 8th, 2011 Kathy Kane Need a new way to stand out in the crowd? Give some thought to these ideas for coming up with a new hook, line and memorable catch phrase. •Critically evaluate your most valuable asset. If it could just as easily be applied to a competitor, you haven’t found your unique selling proposition. •Refine, edit, and [...]
Posted in marketing tips Tags: catch phrase, kathy kane, market insights, marketing, marketing tips, tagline Comments OffHow To Choose A Great Web Site Partner
December 1st, 2011 Kathy Kane Most business owners have neither the time nor the technical skills to design a website and it is often difficult to understand all the options that are available. There are some web experts that excel in graphic design while others are content or search engine optimization. With a few simple questions, you can avoid the [...]
Small Business Saturday
November 22nd, 2011 Kathy Kane If you haven’t seen this promotion run by American Express, you may not have visited your social media pages lately. It is a brilliant program designed to rally small business who normally can’t afford the “big” franchise marketing strategies to join forces with an established campaign and see what they can “reel” in this big [...]
Posted in On Line Networking, advertising, marketing tips Tags: american express, facebook, foursquare, kathy kane, market insights, small business, twitter Comments OffLoving The Linkedin Company Profile!
November 17th, 2011 Kathy Kane Company Pages are not new, but they added a new interactive feature to enhance your company’s profile on LinkedIn. It is a powerful way to speak to millions of professionals through word-of-mouth recommendations and trusted testimonials. It’s like a LinkedIn profile for a company similar to a business page profile on Facebook. For LinkedIn members, [...]
Posted in On Line Networking, marketing tips Tags: facebook, kathy kane, linkedin, market insights, marketing, marketing tips, social networking Comments OffTweeting for Dollars
November 10th, 2011 Kathy Kane There are many businesses that find Twitter useful for their business. Larger companies use it effectively for customer service or to promote a branded product or service. However, for the average small business, Twitter just doesn’t make sense because of the time that must be devoted to the process of tweeting. There must be a [...]
Posted in On Line Networking, marketing tips Tags: kathy kane, market insights, marketing, marketing tips, social networking, tips, tweet, twitter Comments OffYour Essential Expertise
November 3rd, 2011 Kathy Kane What is your essential expertise? It is the one thing you do better than your competition; it is the thing that stands outs with your product or service in your marketplace. Take for example The Amazon principal. You can get anything you want there and you go there because it is a deal and an [...]
Posted in Featured, marketing tips Tags: amazon, downriver marketing, kathy kane, market insights, marketing tips, mcdonalds Comments OffThe Signature Event
October 27th, 2011 Kathy Kane The suspense appears to be building for the “Signature Event,” a first-time fundraiser for the Trenton Educational Foundation that will be held at 6 p.m. Wednesday, Nov. 2, at Fratello’s Restaurant. The reasons for all the suspense may be tied to several “surprises” being promised by the committee planning the event. I thought this [...]
Posted in Featured, marketing tips Tags: joe hoshaw, kathy kane, marketing tips, mike mcCullough, press release, successful marketing, trenton education Comments Off
