Back in the day (a couple years ago in digital time), people used to say that if you didn’t have a website you weren’t serious about your business. Today, you need to be on Facebook to gain that same creditability. And that’s a good thing for many reasons including the fact that FB is free [...]
Archive for 2012
Sponsorship Marketing
May 10th, 2012
Kathy Kane A fine example of great marketing coupled by an awesome event. Sponsorship marketing is a great way to get noticed. More information on the Roar here.
Top 5 Email Marketing Sharing Tips
April 5th, 2012
Kathy Kane So you created a great piece that has a great title and great promotion. You even sent it to the right targeted list. Now what? How about taking it a step further and use social media to get your e-news, e-blast or e- promotion out to an even larger audience? 1. First, create a Web [...]
Festival Sponsorship Brings Results!
March 24th, 2012
Kathy Kane www.trentonmid-summer.org More information: kane@marketinsights.us (734) 676-9561 ex. 2
How do you wrap your arms around all of the pre-marketing for a first time event?
March 22nd, 2012
Kathy Kane One of the most important things you can do for your first time event is to plan your awareness strategy. Remember the more who know about your event the more likely you are to make it a sell out! Make sure to plan your advertising and make sure to use social media to spread the [...]

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