If you own a business and think blogging might help with your SEO or as a tool for tips and bring customers to your site or your brick and motar store, you will need to answer these four questions to create an effective blog.
1. What kind of blog do you want? Will it be part of your site or will it be linked to your site?
2. What will you write about?
3. How will your optimize it?
4. How will you get the most out of your blog? Remember, it is either your time or the cost of paying someone to do this for you.
What is a Blog?
A blog can be a Word Press, Weebly, or many other free or paid formats that is incorporated into your website. Make sure to pay for domain and hosting to keep your site safe from hackers. Blogger is a free option from Google that can be linked to your website but updated separately.
How to Write it
Many businesses are considering blogs to help with building site traffic, search engines and just to have some fresh content available about their organization. When your hands are full running a small business the last thing you’re probably asking yourself is, “What am I going to blog about this week?” But as the due date inches closer and ideas are running on empty, panic sets in. Does this scenario sound all too familiar?
Some Items To Consider
- 1st of all!! Never copy another blog word for word to your blog! It’s plagiarism and Google does not approve either. If you do use portions of the content, make sure to change words and paragraphs of the piece at least 50%. If you move your blog, make sure you delete all prior blog entries so you don’t get ignored by the search engines for duplicate content.
- How many times a month will you write your blog? I suggest at least once a week for most businesses to see a difference in their web site stats. If you have a new site that you want to get up and running or a tough industry to break through on key words, you may want to consider once a day for a period of time until you start ranking in the search engines. Make sure if you don’t have time, you assign someone to do this for you.
- Consider Your Topics. The easiest way to strategize this is to write down all your services and products you want to become searched for. Each of these should become a topic or sub-topics to create your article and to help plan your writing schedule. What Links Are You Going To Use? Are you trying to drive traffic to your web site, your social sites (Facebook, Twitter, You tube, ect) or do you want to back link to past bog articles? (Like this!)
- Keywords are still important. Make sure to use your key words at least 4-6 times in your blog and use the tags and SEO within your blog to note them again, with the search standards always changing, now the big bloggers know you can’t just keep repeating keywords without being thrown out of the rankings. Your content needs to be relevant, concise and relate back to your title.
- What Is Your Call to Action For Each Blog? Decide what you want to accomplish in each blog. Do you want to promote location, drive web or social traffic, have someone call, collect an e-mail, inspire them to comment, increase your product or service sales, serve as an archive or simply to help your customers?
- Research your topic! Get a few opinions on what you are writing about before you start writing.
- Relate your topics to the web site you’d like to promote and include relevant links and consider making it personal.
- Your first paragraph should have no more than 45 words. Your blog should be 250-500 words but the more content the better. Your keyword should appear in your first sentence.
- Use bullets/numbers and spacing to make it look interesting
- Use photos (make sure to keyword your photos) and video embedding to depict your topic.
- Make sure your keywords are in the first sentence!
- Be consistent! Whether you blog daily, weekly or monthly, do it so those following your blog will expect it at a certain time.
- Inform, don’t try to persuade. Cover subjects that aren’t overdone or consider compiling three great resources into one—making your article the “go-to” option for users.
- Always end your blog with a link to your business site and your name (if you are trying to rank for these items, it helps people get in touch with you fast)
- Do you want to make revenue from your blog? You can add code from Google ad sense and get paid when others click on your blog ads; the same is true for many referral systems like Amazon and other like business. You can also charge for banner ads for referral businesses on a monthly basis with a link to their site. I believe if you help others they will help you, so I include referral businesses in a partner’s page in my blog with a simple reciprocal link as payment.
How to Optimize it
Many things are taken into effect with your website blog to be included in the search engines. So make sure your title has what you will be discussing in your article along with any geographical area you are hoping to capture.
Optimize your BLOG Checklist:
Label your picture with a keyword or phrase
Use at least one outbound link
There are 156 words in the meta description, use as much as possible.
Make sure you are mobile friendly
Make sure your keywords are in the page title and headline is intriquing. Go after keywords that might not necessarily garner the most volume, but are less competitive and thus you’re more likely to rank for. (hint….use your key words and location you want to rank for)
Make the keyword appear in the first paragraph
Make sure your keyword appears in your URL
Use various keywords for each blog
Link to other pages in blog referencing keywords
Use at least 150 characters for your meta description
Utilize your Blog
- Make sure to Copy/Paste the blog URL into all your social media
- Copy/paste first paragraph of blog into your monthly email and link rest of the article and the URL back to your blog
Plan to be consistent whether it is once a week, once a month or once a quarter and get blogging!
Provided by: Market Insights