Over 500,000 visit the Kennedy Recreation Center annually. With over one million impressions a year, arena sponsorship advertising is effective! You are invited to advertise your business in a non-traditional setting to build brand recognition. Your community involvement will receive media exposure through the many events including tournaments, skating shows and more. (updated events calender [...]
Archive for the ‘advertising’ Category
Advertising Benefits at Kennedy Recreation Center
January 19th, 2012 
Kathy Kane 
Posted in advertising 
Tags: advertising, arena, business, ice, kathy kane, kennedy recreation center, market insights, marketing, marketing tips, rink, sponsorship marketing, trenton 
Comments OffSmall Business Saturday
November 22nd, 2011 Kathy Kane If you haven’t seen this promotion run by American Express, you may not have visited your social media pages lately. It is a brilliant program designed to rally small business who normally can’t afford the “big” franchise marketing strategies to join forces with an established campaign and see what they can “reel” in this big [...]
Posted in On Line Networking, advertising, marketing tips Tags: american express, facebook, foursquare, kathy kane, market insights, small business, twitter Comments OffBuild It, Put It On And They Will Come!
September 8th, 2011 Kathy Kane My friend and fellow marketing collegue Tim Somers is always coming up with great inspiration to promote his clients, so when he decided to create a new event designed to promote made in the USA products by attempting to break a world record, I of course wanted to take part! When it comes to promoting [...]
Posted in advertising, marketing tips Tags: advertising, market insights, marketing, marketing tips Comments OffCool Ad Copy
August 18th, 2011 Kathy Kane It’s an age-old question, how do I make the best ad copy to reach my customers? Advertising can be costly, but what’s more costly is putting an advertisement out that consumers glance over because it’s too wordy or doesn’t make sense. Try following these steps to make the best ad copy.
Start With Your Logo and Build Your Brand
May 12th, 2011 Kathy Kane The first place I begin with any start up business is with a professionally designed logo. It is the first step for a great business launch. Once colors and design are chosen make sure you maintain a high resolution file to use in everything! In my newspaper venture, I am still finding companies who have [...]
Posted in advertising Tags: advertising, business, kathy kane, logo, marketing tips, visual marketing plan Comments OffWhat’s In YOUR Tagline?
May 5th, 2011 Kathy Kane You’ve re-designed or created your logo and the colors and imagery defines your business. So how about your tagline? (Not to be confused with web site tags) And why is it important? About sixteen years ago when I first designed my logo and tag line I asked myself “What do I want to do better [...]
How To Make Your Blog Popular On Facebook In 5 Seconds
August 12th, 2010 Kathy Kane Ever wonder what it takes to attract hundreds of new users to your blog, article or website? Would you believe me if I told you there’s a quick and simple way to make this happen- and all it takes is 5 seconds every time you write a post? Well, believe it because ‘tis a true [...]
Posted in Featured, On Line Networking, advertising Tags: advertising, blog, facebook, marketing, promote Comments OffPrint advertising is still a Force to be reckoned with
July 22nd, 2010 Kathy Kane Print media is known as the longest standing traditional form of advertising. In a society driven by instant gratification, we are able obtain our information by the simple click of a button. But as useful and beneficial as the internet is to for hustle and bustle of our daily lives, we often neglect the fact [...]
Spirit Airline’s Recent Marketing Campaign Making Light of the Florida Oil Spill: Clever or a Careless Marketing Strategy?
July 8th, 2010 Kathy Kane Spirit Airlines recently ran an ad that features a woman sunning herself on a sandy white beach, holding a green and yellow lotion bottle with the words Best Protection. The caption reads, “Check out the oil on our beaches: Ft. Lauderdale.” Uploaded with ImageShack.us In an effort to boost the recent decline of tourism in [...]
Ad Words, Do They Make Cents?
July 1st, 2010 Kathy Kane Small business owner techonology specialicist, web developer and author, Sara Morgan conducted an experiment on the efficiency of advertising through LinkedIn, as opposed to the performance of advertising through an identical Google AdWords ad. Morgan’s conclusion: “The LinkedIn ad wasn’t worth the time, or the money.” Morgan explains: “I am scientist at heart, so when [...]
Posted in Featured, advertising Tags: advertising, cheap advertising, marketing, on line ads Comments Off
