Print media is known as the longest standing traditional form of advertising. In a society driven by instant gratification, we are able obtain our information by the simple click of a button. But as useful and beneficial as the internet is to for hustle and bustle of our daily lives, we often neglect the fact [...]
Archive for the ‘advertising’ Category
Spirit Airline’s Recent Marketing Campaign Making Light of the Florida Oil Spill: Clever or a Careless Marketing Strategy?
July 8th, 2010 
Kathy Kane Spirit Airlines recently ran an ad that features a woman sunning herself on a sandy white beach, holding a green and yellow lotion bottle with the words Best Protection. The caption reads, “Check out the oil on our beaches: Ft. Lauderdale.” Uploaded with ImageShack.us In an effort to boost the recent decline of tourism in [...]
Ad Words, Do They Make Cents?
July 1st, 2010 Kathy Kane Small business owner techonology specialicist, web developer and author, Sara Morgan conducted an experiment on the efficiency of advertising through LinkedIn, as opposed to the performance of advertising through an identical Google AdWords ad. Morgan’s conclusion: “The LinkedIn ad wasn’t worth the time, or the money.” Morgan explains: “I am scientist at heart, so when [...]
Posted in Featured, advertising 
Tags: advertising, cheap advertising, marketing, on line ads 
Comments OffStarbucks: Brilliant marketing that created an international empire.
May 14th, 2010 Kathy Kane Many of us have replaced the “coffee” in our vocabulary to, “Starbucks.” No longer are we grabbing a “coffee” during our lunch break; instead we are running out to grab our daily ‘Starbucks’ fix. This multi-million dollar franchise not only sells coffee; it sells an experience. Essentially when you buy a cup of coffee from [...]
What Creative Ad Methods Will Work For Your Business?
March 25th, 2010 Kathy Kane The entire marketing and advertising business is backed on testing. If you are not testing different media, different marketing methods, different advertisements, etc., then you will never know what works and what doesn’t. It’s not exactly rocket science, but the fact of the matter is that less than 5% of businesses test anything. Why aren’t [...]
Posted in advertising Tags: action, ad copy, advertising, customer, marketing, promotion Comments Off
