Not staying touch is a missed opportunity. Most of our marketing jobs come from referral or a past client. That being said, we need to make sure that our information is always in front of our clients. How do we do this? We make sure our carefully chosen ads are where they just so happen to be looking.
- Advertise! Most of my clients attend local events and charity fundraisers, I make sure to sponsor or advertiser with as many as I can afford.
- Monthly e-news. I also keep in touch every month with a monthly e-newsletter that features marketing tips they can use in their business.
- Ask to “Like” your stuff! We make sure we are friends on Facebook or have invited them to “like” our business page and invite them to follow us on twitter, Goggle+, Linkedin and Youtube.
- “Like” their stuff! We also follow their pages on Facebook, Twitter, Google+, Linkedin and Youtube and try to share their promotions as well.
- Write about them! We make sure to mention our clients in our firm’s blog or other media outlets and let them know about it too.
- Give them a hot lead! It’s amazing how many reciprocal pieces of businesses can be had just by thinking of your clients first.
Market Insights, LLC
The majority of us aren’t advertisers with big budgets who want to come up with new campaigns every year. Small businesses just do not have the kind of marketing dollars that mega giants like Pepsi, Coke and McDonalds have to throw at mass media campaigns.
Smart businesses can come up with good ideas that are meaningful and appropriate in their target market. We know that it is vital to execute an idea well, given that 10-20 impressions are usually needed to be remembered. In many cases, we advise clients to improve on the wheel rather than re-inventing it.
Maybe it is a matter of creating a really thorough Facebook campaign that can be shared on Twitter, Linkedin In and Google+. Often tying in a blog with the program also helps boost search engine optimization with the key terms and phrases you are trying to promote in your campaign. Then it is a matter of making a commitment to how often, who will manage it and how will we deem the campaign successful. [Read more…]
So you created a great piece that has a great title and great promotion. You even sent it to the right targeted list. Now what?
How about taking it a step further and use social media to get your e-news, e-blast or e- promotion out to an even larger audience?
1. First, create a Web Version of Your Message- With the program I use, www.constantcontact.com, every email can be viewed online. Copy and paste that url (and if it’s too big make it a www.tinyurl.com ) and paste it into your favorite social media! [Read more…]
When I opened my store seven years ago, I was fairly fresh out of college with a degree in Marketing & Advertising. Putting that knowledge to work wasn’t as easy as I thought it would be. I spent hours putting together ads and printing them out. Then there was the folding, stuffing envelopes, labeling the envelopes, stamping them….yikes.
Email marketing has saved my corporation hundreds of dollars in postage, envelopes, paper, and ink. Those dollars may now be spent in newspaper print ads. I’ve gone from spending hundreds of dollars to $25 per month and can send an unlimited number of emails to my customers. I collect email addresses at my store and through my website by including a link for customers to join the list and subscribe to my newsletter.