When I opened my store seven years ago, I was fairly fresh out of college with a degree in Marketing & Advertising. Putting that knowledge to work wasn’t as easy as I thought it would be. I spent hours putting together ads and printing them out. Then there was the folding, stuffing envelopes, labeling the [...]
Archive for the ‘email’ Category
Why Should They Open That Email?
November 11th, 2010 
Kathy Kane You’ve written the content for your newsletter. You have all the articles perfectly squared away and laid out. Then you’re faced with the task of writing a compelling subject line so irresistible that readers can’t help but open and read your email. The good news is you can craft powerful subject lines and article headlines [...]
E-Mail Checklist
September 9th, 2010 Kathy Kane Before sending out that next group email, you may want to consider these items! __ Permission Based! Don’t blindly send an email to people you’ve met years ago. Ask for e-mails at Point of Sale or Check Out or at Networking Events. Ask for e-mails along with a contest clearly stating you will not sell, [...]
Posted in Featured, email 
Tags: email, email marketing, marketing, marketing tips, tips 
Comments OffThere are many e-mail programs out there, Constant Contact works best for me.
June 10th, 2010 Kathy Kane If you are in the field of marketing and haven’t heard of or used web-based email marketing program,’ Constant Contact’, it’s time to get with the program! This service is a must for business professionals who wish to promote permission based, effective email campaigns. It’s simple to understand, and great for those who need to [...]
Posted in Featured, email Tags: advertising, email, email marketing, marketing, promotions Comments OffAre Your E-Mail 's Exciting Your Target?
January 22nd, 2010 Kathy Kane Hopefully you answered YES to this question. If not read on… There’s a paradigm shift under way that you need to be aware of. Measuring your success, and ultimately the success of your emails reaching your customers’ inboxes, is now becoming less determined by your complaint rates, open rates, and non-existent bounces. The new determinate [...]
More Email Marketing Tips
September 24th, 2009 Kathy Kane A few things to double check before you send that next group email…. -Make sure it’s permission based! Do what you have to collect them yourself through events, points of sale, facebook contests ect. -Double check the field address- Does it come from a “real person” Or does it look like spam? Even if you [...]
