There are a variety of simple steps that you need to complete in order to successfully promote your business to the local media. It may take a bit of time, but it may be worth a lot of great PR! Develop Your Local Media List A well-developed media list translates into effective public relations efforts. [...]
Archive for the ‘Press/Media’ Category
Free Publicity with a Price Tag of Time
February 17th, 2011 
Kathy Kane 
Posted in Featured, Press/Media 
Tags: marketing, media, pr, press release, promote, publicity, tips 
Comments OffPUBLICITY PROCESS, PLAN and EXECUTE!
August 26th, 2010 Kathy Kane There are a variety of simple steps that you need to complete in order to successfully promote your business to the local media. Below we have provided you with a detailed list of each step and when you need to have it accomplished: STEP 1: Develop Your Local Media List A well-developed media list translates [...]
The Power of Public Relations
August 3rd, 2010 Kathy Kane The main goal of public relations is to enhance a company’s reputation. Staff that work in public relations, or as it is commonly known, PR, are known as ‘skilled publicists.’ The role of a public relations department can be seen as a reputation protector. They are able to present a company or individual to the [...]
7 Steps for Effective Press Releases
May 6th, 2010 Kathy Kane Do you shun or cringe at the thought of having to create your own press release? Well fear no more! This blog is going to provide you with the basics of press release writing to help you overcome your writing block. Before diving in- let’s cover what exactly a ‘press release’ is. By definition, a [...]
Leverage Your News Coverage!
March 4th, 2010 Kathy Kane So you’ve have your big mention in the local paper, magazine or business publication, great job! Editorial press is not easy to get, and when it does happen, it’s exciting! Picture or not, long or short, local weekly paper or national magazine, any media coverage is usually good media coverage. Ok, it is out there, [...]
Posted in Press/Media Tags: media, paper, pr, press coverage, press release, publication, web site Comments Off
