These will probably change by the time you’re reading this article, but today May 17 they are relevant.

1. Make sure your Personal FB Page is professional!  Focus your Personal FB page so it serves your business.  If you’re a small business, your Personal FB page should not be filled with personal chatter or games! Your Personal FB page needs to be directly connected to your business FB page and both need to feed each other.

2. What to do if you don’t want to fix your Personal FB Page.  If you really want to use FB to share personal stuff with friends and family, you can start another personal page, though it is against the Facebook rules, or use the complicated and ever-changing FB rules to make each of your posts visible only to a certain audience.  In that way, your business posts and personal posts can be separated. This is tedious and I don’t recommend it.

3. Build a FB Page that is not your Personal Page.  Here’s mine www.facebook.com/marketinsights

4. Start making your business related posts on your business FB page.  Then, share them on your Personal Page.  Doing this gives them double coverage.

5. Always post a link to your blog posts or use an app so they post automatically.

6. New timeline stuff here

Lots more ideas here…

My Best,

Kathy Kane

Market Insights, LLC

A fine example of  great marketing coupled by an awesome event. Sponsorship marketing is a great way to get noticed. More information on the Roar here.

Some companies are already overwhelmed with what they should and shouldn’t do for social media. With Linkedin, I suggest choosing a few things a month to tweak and maximize your potential on this very interactive media and for the best chance of reaching your goals.

1. Use the tools! Linkedin tells you by percentage how up to date- your profile is. Use the tips to add something every time you check in. Make sure you have your unique URL. Clean up the gobbly gook like www.linkedin.com/tedsmith12bdhdyt46 and get your correct name!  Also take advantage of the keywords and specialties- Google loves it! Don’t forget to synch your profile with twitter, then your tweets post automatically and save you a step.
2. The new company profile is great. You can post business tips, news ect like you do on Facebook and you can also add video, blogs and links to specials in your web site and more.
3. For those who use Linkedin for their industry news, simply use the search on people, company or group to get all your updates.
4. Need a qualified candidate? Use Linkedin to post jobs or the tools are in place for recruiting here as well.
5. You can add apps too!  I use- Word press blog so my blog comes up on my profile whenever I mention Linkedin. There are many apps available that could be relevant to your business.

For further details and information checkout this great article!

My Best,

Kathy Kane

Market Insights, LLC

RSVP kane@marketinsights.us or pre-pay

Let’s focus on Facebook and Twitter this week. These steps should not take any longer than a half hour. If they do contact us, we can help! info@marketinsights.us

STEP 1: Make sure your Facebook business page is updated to the new timeline.

STEP 2: Go to: http://www.facebook.com/MarketInsights and LIKE our page.

STEP 3: Post your link on our facebook page.

STEP 4: Follow us on Twitter: CLICK HERE

STEP 5: Post your Twitter url on our Facebook page so others can follow you on twitter!

STEP 6: Repeat with others, once a week!

What plans does your business have this year? Make sure that connecting with Market Insights is one of them. Just by “liking” our page, you get access to current tips and marketing strategies that will help increase your exposures.

Check our web site every week for free tips to help with marketing your business.

Click here for a few of our social media freebies!

Share your e-news! http://www.marketinsights.us/top-5-email-marketing-sharing-tips.html

Planning for a first time event http://www.marketinsights.us/planning-an-event-how-do-you-wrap-your-arms-around-all-of-the-pre-marketing-for-a-first-time-event.html

Why Google+ will be the next HOT thing. http://www.marketinsights.us/in-my-humble-opinion-why-google-will-be-the-next-greatest-thing%E2%80%A6.html

How to manage your social media. http://www.marketinsights.us/social-media-checklist.html

What should you be posting about your business? http://www.marketinsights.us/top-25-ideas-to-answer-the-question-%E2%80%9Cwhat-should-i-post-now%E2%80%9D.html

Thanks for reading and sharing!

My Best,

Kathy Kane

Market Insights, LLC

So you created a great piece that has a great title and great promotion. You even sent it to the right targeted list. Now what?

How about taking it a step further and use social media to get your e-news, e-blast or e- promotion out to an even larger audience?

1. First, create a Web Version of Your Message- With the program I use, www.constantcontact.com, every email can be viewed online. Copy and paste that url (and if it’s too big make it a www.tinyurl.com ) and paste it into your favorite social media!

2. Next, Make Your Email Easy to Share- When you embed social media sharing buttons into your email With most email marketing programs like Constant Contact, they do it for you automatically.  Make sure to encourage people to share your message with their network.

3. Then, You’ll Want to Encourage With Rewards-This reward may be offering a small coupon to people who receive it or view it from social media, such as 5% off or offering free shipping. Or maybe you will in- return share their information. This is another great incentive for businesses.

4. Also, Track Who’s Sharing Your Emails- This is also easy on Constant Contact since you can view reports that show who clicked what. You may want to thank people publicly or privately (depending on your business) when they’ve helped share your information.

5. Most Importantly, Fulfill Your Promises- If you offered a reward for sharing make sure to follow through, there is just no value in a program that baits and then does not pay up. Good will efforts pay it forward, so make sure to come through with the goods. Winners will be grateful and will likely spread their love for you socially too!

My Best,

Kathy Kane

Market Insights, LLC

Cute, Funny & Relevant to Business

My clients are the experts on their own business, but many are stumped when it comes to promoting themselves. Here is a a little 25 point brain stimulator for ideas on what you should be posting on your social media about your business. Don’t make it all about the sell, be creative, be eye catching, be different and interesting!

1. Company Trivia- Something historical or unique that has happened at your business
2. Industry News- What are the hot topics out there?
3. Pictures- Cute and cuddly or funny and thought provoking are great ways to capture the most conversations
4. Video-Share a business commercial
5. Contest- Create a contest for a mascot, cutest picture, a favorite product anything you can think of, it will get likes!
6. Share a video- Who can you help promote? Share their video
7. Share a motivational quote
8. Share a relevant cartoon
9. Share your blog
10. Post a tip- How can you help your customer today?
11. Share of list of things to avoid- You know what they are, post it!
12. Relate something about your business with someone famous- IE: How is your business and Lady Gaga alike?
13. Share a community link- Who can you help promote their charity?
14. Post on other page as your page- Who is your target market? POst something relevant on their page as your business.
15. Thank @ other pages that you do business with
16. Write a recommendation/review for another business as your page
17. Share an event. Who can you help promote an event?
18. Create an event. What is coming up in the next month at your business?
19. Share a friends blog
20. Explain a service or product and how it will help your client
21. Post a slideshow or powerpoint you already have from a meeting.
22. Ask for reviews
23. Promote an active fan
24. Ask a question
25. Think about the last post you “liked” and why and come up with the next best viral Post!

www.trentonmid-summer.org

More information: kane@marketinsights.us (734) 676-9561 ex. 2

One of the most important things you can do for your first time event is to plan your awareness strategy. Remember the more who know about your event the more likely you are to make it a sell out! Make sure to plan your advertising and make sure to use social media to spread the word. Here are a few ideas to consider on your To Do List:

1. Make a list! Look on http://www.mondotimes.com/1/world/us/22 and collect all the radio, news and television contacts you want to target for the event. Then get them in a email or mail list database.
2. Create your press release and fliers!(create a press release for all areas of your event, sponsors, various programs held within the event)
3. Send your PR and fliers!(mail, email or combination)
4. Create ad copy!
5. Decide where you will advertise!

• News Ads- Choose which placement will be more effective
• Radio- Consider based on budget
• Commercials- Consider based on budget or sponsor
• Posters – Distribution to local area store fronts
• E-Blast flyers- Create 3 target lists ie: 1. Sponsors, 2. Prizes, 3. Ticket sales. Then decide what will you email and how many times?
• Web Site- Update the event on your web site
• You tube videos- Pre-sell what the event will be like.
• Twitter & Facebook & Google+  Postings/Event listings- Plan your posting 30-60-90 days before event

Good luck for a very successful event!

My Best,

Kathy Kane

Market Insights, LLC