April 6th, 2015
Many things are taken into effect with your website blog to be included in the search engines. So make sure your title has what you will be discussing in your article along with any geographical area you are hoping to capture.
So to practice what is good for business, I am making sure my keyword, “Marketing”is in my title page. For me geographical isn’t really important so I will leave that out.
They say to keep your sentances and short and to the point. This is a short sentence. In reference to your marketing blog checklist, make sure you state what you mean in the first paragraph. We are reviewing quick blog tips that can help in your website searches. The rest of the points here reflect our blogging checklist:
This picture is labeled “marketing”.
The keyword is in this URL.
Here is an outbound link…check out this blog for great ideas, http://promostuff4u.com/blog/author/tim .
This is a word I have not used in a while… don’t telemarket, it’s irritating.
156 word in the meta description, got it!
Still working on 300 words, but at least we are mobile friendly so that should help!
So to summarize the blog checklist:
- Make sure your keywords are in the page title
- Make shorter sentences with easier readability
- Make the keyword appear in the first paragraph
- Code /Label your pictures with keywords
- Make sure your keyword appears in your URL
- Use outbound links to reference keywords
- Use various keywords for each blog
- Link to other pages in blog referencing keywords Use at least 150 characters for your meta description
- Lots of content, the more the better, 300 minimum words for best results!
- And by the way Google has announced they are changing up their search results, again to include higher/varied ranking for mobile sites, so make sure yours site is mobile friendly!
March 18th, 2015
Yelp reviews are super for good clients, but not so super for those businesses who tend to get bad reviews because there is nothing you can do about them except respond professionally and ask others to keep posting good stuff about you.
Just search your business and if you have a YELP review you see how high it ranks in the search. So keep asking for good reviews, they help get your business out there in ways that are amazing. Make sure you first check your business on www.yelp.com. Go here for step by step instructions. Read more »
March 2nd, 2015
Make sure to double check these items if you use Facebook pages for your business. Because of the Facebook updates and new offerings, you want to make sure your business is optimized to attract potential customers.
1. Choose the right category for your business- this helps potential clients find you more easily. Read more »
January 2nd, 2015
For our clients, we try to make it real simple so that their Marketing Plans will actually be used on a monthly basis and actually be effective. Based on the goals of our clients, our concise plan of action is nothing more than a timeline and consistent tasks that produce results.
In our on-going target market research, we have based our media strategies on what today’s consumers are responding to. Keep these items in mind for a great response in 2015! Read more »
November 12th, 2014
Here are three quick questions to ask after you send your next press release.
How many people did I get and how much traffic? If the goal was drive traffic to a web site or press release site: Measure Unique visitors and Visits. Unique visitors is a rough count of the people on your site and Visits is the number of sessions they create. Google analytics can track this for you if you use the code on your web site, but services like PR log can also give you great tracking information if you create an account. Read more »