January 2nd, 2015
For our clients, we try to make it real simple so that their Marketing Plans will actually be used on a monthly basis and actually be effective. Based on the goals of our clients, our concise plan of action is nothing more than a timeline and consistent tasks that produce results.
In our on-going target market research, we have based our media strategies on what today’s consumers are responding to. Keep these items in mind for a great response in 2015! Read more »
November 12th, 2014
Here are three quick questions to ask after you send your next press release.
How many people did I get and how much traffic? If the goal was drive traffic to a web site or press release site: Measure Unique visitors and Visits. Unique visitors is a rough count of the people on your site and Visits is the number of sessions they create. Google analytics can track this for you if you use the code on your web site, but services like PR log can also give you great tracking information if you create an account. Read more »