Here are three quick questions to ask after you send your next press release.
How many people did I get and how much traffic? If the goal was drive traffic to a web site or press release site: Measure Unique visitors and Visits. Unique visitors is a rough count of the people on your site and Visits is the number of sessions they create. Google analytics can track this for you if you use the code on your web site, but services like PR log can also give you great tracking information if you create an account. Read more »