Market Insights, LLC
is dedicated to helping businesses increase revenues
by providing customized business ideas. Excellence
in innovative marketing plans, promotions, event
marketing, creative, press coverage, web site
evaluation and social on-line media..
Market Insights specializes in Downriver
community marketing, offering full service marketing
services with personal attention and quick turn
around time... without big advertising agency
prices. We provide individual education on
customized marketing budget options.
Are you tired of paying too much for those large
advertising firms and worry about the "per hour"
charges rather than being charged per project? Does
it take forever to get your corporate marketing
department to take action on your projects? If you
want a company that will respond quickly to your
needs, knows your market and can save you money
while making your business grow, you need
Market Insights!
Online advertising is what is driving profits for Google, Yahoo and Facebook. It can be very expensive for the small business owner who opts to pay per click or per phone call. Article Marketing may be an effective way to drive traffic to your website with little or no cost at all (especially if you like to write). If you can write articles about valuable information to your readers, you can drive home some web traffic for yourself and build your archives of customer giveaways. These should not be a hard sell but useful and current tips that just so happen to include some keywords that potential customers may be using to find your services/products.
How?
Articles should be 250 to 400 words long, and just mention the “keyword” or main topic a very few times. Your articles should focus on sub-topics that go hand in hand with your main keyword. This will give search engines like Google some great snacks for their spiders. That in mind do not cram your article with keywords and meaningless junk, it will not help your search engine rankings, in-fact they may hurt you more than not posting at all. Read more »
Over 500,000 visit the Kennedy Recreation Center annually. With over one million impressions a year, arena sponsorship advertising is effective!
You are invited to advertise your business in a non-traditional setting to build brand recognition. Your community involvement will receive media exposure through the many events including tournaments, skating shows and more. (updated events calender here)
Programs include dasherboard ads, banner ads, zamboni, signage in ice and in suite, as well as, outdoor water park opportunities. Major sponsors also receive a choice of web site links, lobby commercials, brochure rack display, event table displays, restroom ad placement, inside and outside marquee placement, Twitter and Facebook mentions and more!
Customers always want my opinion on how to get more likes. It is interesting to me how a simple video might attract 40,000 impressions and a hundred new likes , while other engaging and clever posts do not. While it is not an exact science and never will be, here are some thoughts to put into action! Remember to also test the time of day you are posting, some work better in the morning, some afternoon and some (amazing to me as a early riser,) evening posts often go wild!
1. Use Facebook as a Page-Switch to your page and post as your page on relevant walls (Your target market). If you post relevant information on pages with thousands of fans you will get a percentage of those to like your page.
2. Use tags (@)-When helping to promote another page use the tag feature to create better links. When others see you are posting nice things about them, you will get more likes.
3. Create a contest- You can create a contest many different ways, but the easiest is to post what you are giving away and asking fans to like the post or share the post. Depending how long your contest goes and how meaningful the prize to your fans, the more likes you will get. Read more »
In our business of assisting clients make the most of their time and social media potential we have come up with a guide that helps them focus on implementing their plan with ease. We are happy to share it with you and as always welcome your comments about tools you may use to maximize your social media exposure with time efficiency.
Daily: 15-20 minutes
__Facebook (copy and paste daily post) This posts to Twitter which posts to Linkedin. Include pics, video, links, urls. (5 min)
__Who can you promote AS Your Business Page? On customers, organizations, associates page (switch profile) or by using @ on your page? (10 min)
__ Share your business page with friends and implement other ideas to get “likes” (5 min) Read more »
1. We said… The economy IS going to improve. Keep the faith. We still have faith and clients who moved out of the comfort zone and tried new service or products experienced growth in 2011, our business did too.
2. We said…Collect emails! Didn’t start collecting yet? There is still opportunity here. Start now by collecting at the point of sale or at networking events and trade shows, we saw great results from enews and eblasts in 2011. Read more »
Have you started planning your marketing strategy for 2012? What will likely be the next big thing to effectively promote your business?
My bets are on Google+ and Linkedin to give business a boost in 2012. Along with your traditional marketing plans, I would suggest getting your Google+ account now and getting familiar with the similarities and differences compared to Facebook. Start inviting friends to be part of your circles and set up your business page. Get a Free Guide at Hub SpotRead more »
Stuck on a theme for your next business video? We all know that the most clicks are generated by cute and funny entertainment on you tube, so what can your business use to create some CUTE exposure?
Have a cute nephew or a special animal that you can “talk into” performing? How about a sweet little family singing trio or an adorable new puppy? Think about how you can incorporate them into a script that sells your service or products.
Here are some things to consider for your script and video to get the maximum laughs and clicks…. Read more »
Need a new way to stand out in the crowd? Give some thought to these ideas for coming up with a new hook, line and memorable catch phrase.
•Critically evaluate your most valuable asset. If it could just as easily be applied to a competitor, you haven’t found your unique selling proposition.
•Refine, edit, and tweak that valuable asset until you can state it in ten words or less, 3- 5 words are optimal.
•Provide a remedy for their pain. What does your business do to alleviate the pain?
•Remember that people buy emotionally and justify rationally, so look for your target’s major struggle. If you can speak to what is important to them, they will find a reason to be happy with the buying decision. Read more »
Most business owners have neither the time nor the technical skills to design a website and it is often difficult to understand all the options that are available. There are some web experts that excel in graphic design while others are content or search engine optimization. With a few simple questions, you can avoid the problems of not understanding your web site process and enjoy a smooth, painless web design process with a true web partner.
What are Your Goals?
If you don’t know what you want to get out of your website design project, how do you expect any web designer to meet your expectations? Start of by figuring out exactly what you want your new website accomplish for your company. Are you looking for a more professional looking site? Do you need it to be more user friendly? Do you just need it to drive search engine traffic, or do you just need strictly content or information? Read more »
If you haven’t seen this promotion run by American Express, you may not have visited your social media pages lately. It is a brilliant program designed to rally small business who normally can’t afford the “big” franchise marketing strategies to join forces with an established campaign and see what they can “reel” in this big shopping weekend.
The credit card company is providing a free “how to” checklist and many free ad opportunities for those savvy businesses that choose to take part.
Businesses who offer American Express receive: free in-store signage to build awareness, e-marketing materials including a badge to post on their web site with a pre-written email to send customers, pre-written Facebook posts and tweets to help spread the word. Limited quantities of free Facebook ads are also being offered. Read more »
January 26th, 2012 
Kathy Kane 
