As an advocate for living and working Downriver ( a region of 21 cities/townships in Southeasten Michigan that include Trenton, Riverview, Allen Park, Sumpter, Van Buren, Belleville, Ecorse, Flat Rock, Gibraltar, Lincoln Park, Melvindale, River Rouge, Rockwood, Romulus, Southgate, Taylor, Woodhaven, Wyandotte, Huron Township, Huron Township and Grosse Ile Township .) It is a clear barnding message that will make a diffrence in this community and effect Downriver businesses ability to successfully attract new opportunities. Read more about the branding a region.
What does Downriver mean to you?
April 25th, 2013 
Kathy Kane On-line endorsements..get them!
April 16th, 2013 Kathy Kane 
What are your reviews or lack of reviews saying about your business? While some irate customers use the likes of Google and yelp to explain their dissatisfaction, there are ways you can combat these before they happen by providing opportunity for satisfied customers to review your work and help drive new business to your operation.
It is true consumers are first looking to see what others are saying before they buy, especially products but even services as Angie’s list (and even willing to pay a monthly fee for it) has proven. We value what our co-workers, family and friends experiences have been . Now we also rely on total strangers to influence our buying decisions, so make sure you have these areas covered. Read more »
What is your niche?
February 19th, 2013 Kathy Kane 
There’s no end to the information about how having a niche is important if not crucial to having a successful business. It’s also the key to having a powerful business. Over the years, I have realized this when I chose to promote my marketing business strictly to the Downriver, Michigan niche. Read more »
If networking makes you uncomfortable … maybe this will help
January 17th, 2013 Kathy Kane 
When most people think about networking sometimes it seems insincere at best or even worse selfish. This, of course, is the complete opposite of what networking is supposed to be — useful, friendly, and genuine.
It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity” it’s easy to think that we need to act in a different way. Read more »
SEO considerations. Do It Yourself or Pay For #1 ranking?
January 10th, 2013 Kathy Kane 
Though we at Market Insights only handle certain aspects of the HUGE SEO process in building search ranking for clients, we have put together a laundry list of items that should be considered if you want to build your rankings yourself. The game is constantly changing, but if you commit to either doing these items yourself or hiring a firm to do it for you will see ranking results.
1. There are over 200 directories in which to manually input (or check to see if your listing is correct). We suggest at least the top 40, like a copy of our list? email us info@marketinsights.us
2. Submit at least 100 articles (5 unique articles content to 20 article directories)
3. Create blog for your website Read more »
