May 17th, 2012
Kathy Kane
Back in the day (a couple years ago in digital time), people used to say that if you didn’t have a website you weren’t serious about your business. Today, you need to be on Facebook to gain that same creditability. And that’s a good thing for many reasons including the fact that FB is free and you can put together a FB page for your business, book, services or whatever in less than 30 minutes (if you’re slow). Because of all the marketing options and cost, many businesses are opting to even set up a Facebook page instead of even a web site.
These will probably change by the time you’re reading this article, but today May 17 they are relevant. Read more »
May 3rd, 2012
Kathy Kane
Some companies are already overwhelmed with what they should and shouldn’t do for social media. With Linkedin, I suggest choosing a few things a month to tweak and maximize your potential on this very interactive media and for the best chance of reaching your goals.
- Use the tools! Linkedin tells you by percentage how up to date- your profile is. Use the tips to add something every time you check in. Make sure you have your unique URL. Clean up the gobbly gook like www.linkedin.com/tedsmith12bdhdyt46 and get your correct name! Also take advantage of the keywords and specialties- Google loves it! Don’t forget to synch your profile with twitter, then your tweets post automatically and save you a step.
- The new company profile is great. You can post business tips, news ect like you do on Facebook and you can also add video, blogs and links to specials in your web site and more.
- For those who use Linkedin for their industry news, simply use the search on people, company or group to get all your updates.
- Need a qualified candidate? Use Linkedin to post jobs or the tools are in place for recruiting here as well.
- You can add apps too! I use- Word press blog so my blog comes up on my profile whenever I mention Linkedin. There are many apps available that could be relevant to your business.
For further details and information checkout this great article!
My Best,
Kathy Kane
Market Insights, LLC
April 24th, 2012
Kathy Kane
April 19th, 2012
Kathy Kane
April 5th, 2012
Kathy Kane
So you created a great piece that has a great title and great promotion. You even sent it to the right targeted list. Now what?
How about taking it a step further and use social media to get your e-news, e-blast or e- promotion out to an even larger audience?
1. First, create a Web Version of Your Message- With the program I use, www.constantcontact.com, every email can be viewed online. Copy and paste that url (and if it’s too big make it a www.tinyurl.com ) and paste it into your favorite social media! Read more »
March 29th, 2012
Kathy Kane
Cute, Funny & Relevant to Business
My clients are the experts on their own business, but many are stumped when it comes to promoting themselves. Here is a a little 25 point brain stimulator for ideas on what you should be posting on your social media about your business. Don’t make it all about the sell, be creative, be eye catching, be different and interesting!
Read more »
March 24th, 2012
Kathy Kane
